A search account was burning budget on unmeasured “funnel-filling” campaigns. Four months after a full restructure, revenue was up and spend was down. Here’s what changed.

We took a driver-recruitment program for a rideshare-style logistics platform and pushed cost per completed registration under $10 on several networks, supported by conversion rates between 15% and 25%.

A DTC lifestyle products brand grew monthly revenue 395% against its pre-engagement benchmark within three months, while cost per purchase dropped 30%, conversion rate rose 33%, and ROAS increased 20%.

A 501(c)(3) nonprofit’s Google Ad Grant account generated over $250k in equivalent new web traffic value, brought nearly 100,000 new people to the site, and drove more than $50k in donations plus 3,000+ additional goal completions.

A new-construction residential community built a list of 3,000 engaged subscribers before its sales office even opened, on a relatively small budget and a short runway. The community ended up selling out more than 12 months ahead of schedule.

A nonprofit community-services organization ran its Google Ad Grant to a common weekly spend of $1,500, generating 100+ program registrations per week at a cost per conversion near $10 — a return on ad spend over 2,000%.

An established live-in wellness program saw a 5x improvement in conversion rate, a 50% reduction in cost per lead, a 50%+ increase in monthly booked revenue, and a faster inquiry-to-booking timeline on an account that had already been running for years.

A consumer electronics brand in a crowded, expensive category decreased ad spend 59%, cut cost per acquisition 43% and CPC 17%, and increased conversion rate 47%.